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Dallas Daybook Blog Spotlight: Nonprofit Website Launch Checklist

What to do before and after launch. Katy Teson | Wired Impact   Read More

Words of Advice for Nonprofits - Looking to Connect

Relinquish the need to control everything
The economist John Maynard Keynes is credited for saying "It's easier to ship recipes than cakes and biscuits." Nonprofits should consider the viability and benefits of an open source mindset. When we relinquish the need to control everything and accept inputs from others, our ability to effect change at scale can be extraordinary. Donations frequently come in a form other than dollars or volunteers.

Apply rigor even if it can't be quantified
Unlike for-profit brands with sales and ROI goals, the nonprofit sector is rife with objectives that are often challenging to measure. Clear objectives for success are critical and should drive all activity. However, softer goals like confidence building and leadership skills can be harder to track and prove. Nonetheless, clear and rigorous thinking applied to every step along the way will ensure a superior output.

Do one thing well
In a world where people are bombarded by messages, it's paramount to demonstrate restraint and avoid jam packing a campaign with multiple objectives. The ideas that thrive on social do one thing well. If the objective is awareness, let it be that and use other mediums or tactics to accomplish other goals like driving donations. "Single-minded and simple" should be the mantra because it allows audiences to walk away from their screens with a clear understanding of what you do and how they can help.

(Fast Company)
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