According to a recent CMO Council study - titled "Context, Commerce + Customer: Best Practices to Exceed Expectations" - marketers need more effective sharing and use of data and intelligence, but nearly one-fifth of marketers are not sure that a fully integrated, live data ecosystem view via dashboards is possible in their organizations. Here are the top reasons given by marketers for why they are unable to fully leverage the data they have:
- 21 percent - data is trapped in organizational silos
- 20 percent - the problem isn't data, it's getting the organization on board
- 20 percent - too much data to manage effectively
- 12 percent - data is messy
- 9 percent - an organization-wide data and analytics strategy isn't a priority
"Data are just summaries of thousands of stories - tell a few of those stories to help make the data meaningful."
- Dan Heath, author, speaker and professor at Duke University
Dallas Daybook Gets the Word Out!
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Online, Email, Search, Social & Newsfeeds.
Daybook helps you present your story to the community, and then helps the community share that story across social platforms!
Career Opportunities in the Greater Dallas Area:
Job Opportunities can be posted free of charge in Dallas Daybook. Just send us an email (email@example.com). Make sure to include the Job Title & an online link to the opportunity.
Who We Are
Dallas Daybook is a comprehensive online press distribution product that creates more local engagement for stories published through the Daybook Network platform.
Daybook helps you to be more productive with your time!
Dallas Daybook Audience: 70% corporate and nonprofit business professionals, 30% media professionals (reporters, anchors, producers, show hosts, assignment editors, bloggers).
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