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Wednesday March 10, 2010

Release Date: 03.10.10 | Location: All Metroplex | Organization: Initials, Inc.

The New Way to Spell CEO...is MOM

Moms are using the skills they have developed as mothers to create success in the workplace...on their own terms

Britney Vickery, sales professional and mother of two, serves as living proof that the new spelling of "CEO" might just be M-O-M. As President and Co-founder of Initials, Inc., a Georgia based, multi-million dollar Personalized Products company, she exemplifies the many moms who use their parenting skills to create business success on their own terms. And the Muscle Moms who make up the Initials, Inc. professional party-planning sales force are right there with her, loving their lives, helping to financially support their families, every day.

"Women are redefining the work day and what 'the office' looks like to them," says Vickery. "They are taking charge of what they want. It is exciting to participate in this change, supporting women as they keep their families first AND find success in the workplace."

Most mothers will agree that running a household is a lot like business management; long days, multitasking and constantly working to keep those customers happy! For Initials, Inc. consultants, generating profit via Direct Selling comes quite naturally. The 30+ Billion Dollar Direct Sales industry is a leader in Work From Home opportunities for Moms, offering items to meet every interest. The flexible schedule, low cost point of entry and networking aspects of this business all blend easily into a Mother's day. Initials, Inc., happens to be one company for moms, that is also run by moms.

"Many have wondered what is behind the pretty pages of the Initials, Inc. catalog." Says Vickery. "We can honestly say that it's some very busy, but happily fulfilled Moms."

Vickery and Co-founder Ivy Hall launched Initials, Inc. in 2005 as a way to profit from their professional skills yet still stay home with their children. Fast forward 5 years (and 4 children later), Initials, Inc. is a solution for Moms across the country. Word of the success found by moms affiliated with this Georgia based company seems to be catching on. Initials, Inc. growth exceeded 300% in January 2010 and is on pace to sustaining that growth level the remainder of the year.

Hall explains, "Mom, we get it. Just like you, our back seats are filled with enough goldfish crackers to feed a small army. Our windows have more fingerprints than an episode of CSI. And we don't let a day pass without thanking God for stain sticks, strong coffee and control top pantyhose. Our offices are filled with drawings from our children and photos of those special moments that we just can't live without. Yes: we get it! The desire to keep them first, yet keep something for yourself; time with friends, creative outlet, and the biggest of all, a financial contribution to your family; we get it! We live it. This is what Initials, Inc. is all about."

Initials, Inc. strives to provide not only top quality personalized products that excite their customers, but also a business opportunity that won't divide a consultant's day between Work and Home, but blend them. "There's only one you!" their tagline reminds us, that individuality is precious and we all deserve to have a little more control over our time and our lives. The workplace is changing and Initials, Inc. is leading the way in supporting Moms and families.

For more information on Initials, Inc. personalized products or a personalized business opportunity, visit Initials-inc.com.