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Daybook Expert Network
Topic: Web Design/Development/Online Marketing

 


:


Tom McCracken
Director
LevelTen Design
2929 Carlisle St. Suite 375
Dallas, TX 75204
214.887.8586
877.613.3107
tom@leveltendesign.com


In 1999, Tom founded Lorentz Consulting Group to champion the cause of user-centric application design and LevelTen Design, the interactive division, with a focus on customer-centric marketing. As the Director of Technology at LevelTen (www.leveltendesign.com), Tom helps clients develop high ROI interactive media and marketing through best practices. He has a blended background in both marketing and technology development. Over the past 15 years Tom has consulted in over 100 interactive projects for companies such as AT&T, U.S. Bank Corp, Abbott Labs, Pratt & Whitney, ADP, E*TRADE, Nationwide Insurance, and Uniden. Last fall, Tom's company created the business blog for Roger Staubach, CEO of The Staubach Company. Tom personally consulted with Staubach on blogging style and culture.

Tom and his team are currently working with AT&T on a nationwide online buzz campaign which includes multiple "word-of-mouse" channels and awareness programs communicating AT&T's free wi-fi promotions at hot spot locations across the united states. Tom received his B.S. in Engineering from Johns Hopkins University in Baltimore, Maryland.


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